Why Businesses Choose Sentinel Finance Group

Why Choose Sentinel Finance Group

It’s no secret that a fractional CFO can take a business to the next level of growth, profitability, and long-term stability. There’s also no shortage of fractional CFOs firms. Despite numerous fractional CFO firms to choose from, many businesses choose to work with Sentinel Finance Group for a few specific reasons.

First, business owners trust Sentinel Finance Group to handle the financial side of their companies. Our clients can be confident that their business is running as profitably as possible, the financials are accurate, and the finance department is effective. With a trusted advisor like Sentinel Finance Group in place, the business owner can focus on what he or she does best–running the business.

Sentinel Finance Group has broad expertise ranging from the big picture CFO perspective down to the detailed accounting knowledge. This means we can fix a lot of problems that a business owner might otherwise have to go to two or three different companies to fix, for example during stalled accounting system implementations. Normally you might have to hire one person who understands business performance, another person who understands financial systems, and another who specializes in accounting. You also have to ensure those people work together well and communicate effectively. Alternatively, you can hire Sentinel Finance Group, since we have experience in all of these areas.

Businesses also choose Sentinel Finance Group if they are looking for a local, selective company. Many CFO firms today are large, impersonal, and take on a huge number of clients across the country. Sentinel Finance Group only takes on a few local clients at any given time, which means we have a deep understanding of our client’s businesses and act as trusted advisors and decision makers. We are very involved and are able to give our clients’ businesses as much dedicated time and attention as they need. We know the Kansas City market and can regularly meet our clients in person. 

Clients value Sentinel Finance Group’s direct approach. We always point out problems, even if it causes discomfort. We value our clients’ time, so we are succinct, to the point, honest, and straightforward.

Sentinel Finance Group values working with our clients’ existing teams, such as finance department members or outsourced bookkeeping companies. We can evaluate existing finance departments and make recommendations about any changes needed, but our first goal is to strengthen the pieces that already exist.

Sentinel Finance Group provides wise decision making, which to us means taking actions that will benefit the business over the long term instead of quick feel-good fixes. We think about the impact business decisions will have on departments, employees, business financials, the public, customers, and vendors. We understand that it’s stressful to be a business owner and to always make the difficult decisions, so we act as another voice of reason and give a neutral, experienced perspective. 

Sentinel Finance Group provides strong leadership. To us this means understanding and taking action on what we know, and directing the team and business owner as to what needs to happen. We stay on top of our game, and are proactive and forward-looking. We make decisions, yet we listen and are flexible if we get new information. 

Finally, Sentinel Finance Group values integrity and accountability. Our company always produces high quality work and ensures projects are pushed through to completion. We always take ownership of our responsibilities and work through tough situations with clients.

Sentinel Finance Group is a fractional CFO firm in Kansas City and provides outsourced CFO services and controller services to local businesses.

Share:

More Posts